Identity

We develop communicational concepts, which act as a synthesis of what needs to be transmited as a brand.

They sometimes end up as final slogans or claims, but they should always become the brand's mantra.

The brand identity is then created applying such concept in a visual and textual universe.
The process includes the deveolpment of the brand personality, its tone of voice and visual identity, as well as the brand manual as a guide to guarantee consistancy.